About Us

We are LYFT-RX from Las Vegas, Nevada! A tight-knit team operating in a tight-knit community with a focus on delivering you only the best weightlifting gear.

Our company was founded by Paolo De Leon, a retired police officer with the LVMPD. Here's a throwback pic! 

While training at his regular CrossFit gym back in 2015, he had a thought -

– “There has to be a better hook grip tape than stiff, old athletic tape”… from there our flagship product, the LYFT-RX Weightlifting Hook Grip Tape was born!

Since then, we’ve been featured in the Wodapalooza, Mid Atlantic CrossFit Championships, and Gainz Box. Our catalog has grown to include grips, belts, sleeves, wraps, and apparel. We continue to grow by always keeping our company mission in mind which is:


Lifting is your passion, your gear is ours. We create the best and most innovative products so you can LIFT HEAVY with LYFT-RX!


Thanks for checking us out. We'd love to hear from you! Send us a message at team@lyftrx.com.


Fittest Regards,